Many small business owners are sole traders: tradespeople, practices and small service providers. They often do everything themselves.
What does this mean in practice?
A sole proprietorship (eenmanszaak) is the simplest legal structure. The business owner is a natural person, registered with the KvK (Netherlands Chamber of Commerce), and is personally liable for the business's debts. Many freelancers work as a sole proprietorship.
Why does this matter for your business?
As a sole trader, you often do everything yourself, from the work itself to the admin. You often lack the time and know-how to build and maintain a website. Yet that's exactly where customers are looking for you.
Examples and best practices
- As the owner, you're usually the only decision-maker, so you can move quickly.
- Your time is limited, so choose solutions that take little work.
- A clear, fixed price gives you peace of mind.
- Outsource work that isn't your trade.
How we do it at Ikoon
Ikoon takes the work off your hands. You get a unique, made-to-measure design with SEO and an AI-proof structure built in as standard. The price is fixed, for example €1,250 for the Start package with 10 pages, and you only pay once your site is live. After that, we take care of hosting for €35 a month. You edit your copy yourself with a simple CMS that comes with a manual.