E-E-A-T describes whether content comes from someone you can trust. You strengthen it with projects, reviews, certificates, contact details and information about your team.
What does this mean in practice?
E-E-A-T stands for Experience, Expertise, Authoritativeness and Trustworthiness. Google uses these criteria to assess whether content can be trusted. It is not a single score, but a collection of signals on your website and elsewhere online.
Why does this matter for your business?
Customers and search engines look for proof that you are a genuine, experienced professional. A website without project photos, reviews and company details looks anonymous. That goes for people and for algorithms alike, and they would rather recommend a competitor.
Examples and best practices
- Experience: photos of your own projects, case stories and the number of years you have been in business.
- Expertise: certificates, quality marks, qualifications and guides you write yourself.
- Authoritativeness: Google reviews, mentions in local media and partnerships.
- Trustworthiness: full company details including Chamber of Commerce (KvK) and VAT number, address, terms and conditions and privacy statement.
How we do it at Ikoon
Every Ikoon website gets a unique, custom design in which your projects, reviews, team and contact details are clearly visible. With an SEO- and AI-proof structure and structured data, we make these signals clear to search engines too. Modules such as Automatic review collection, the Google reviews widget and a Professional photo shoot strengthen this further.