Copied text, such as manufacturer descriptions, makes it hard to stand out in Google. Unique text for your business and region comes as standard with Ikoon.
What does this mean in practice?
Duplicate content is content that appears exactly or almost identically in more than one place. That can be on your own site under different URLs, or across different websites. Think of product text taken from a manufacturer, or the same text used by lots of businesses.
Why does this matter for your business?
Google usually shows only one version of such content. If your text is a copy, your site often loses out to the original or to a bigger site, and you have nothing that makes you stand out.
Examples and best practices
- Write your own service descriptions instead of copying text from manufacturers or competitors.
- Pages for different locations must genuinely differ, not just in the place name.
- Use the canonical tag for technical duplicates.
- Check now and then whether anyone has copied your text.
How we do it at Ikoon
Every Ikoon website gets unique text for your business, industry and region. The Local SEO+ pages (town and neighbourhood pages) and the Content Power Pack are also written individually and never copied.