A domain name is your business's digital address. A short domain name that's easy to remember strengthens your brand. Make sure the domain name is registered in your own company's name, so it stays yours.
What does this mean in practice?
A domain name is the address of your website, for example yourcompany.nl. It consists of a name and an extension, such as .nl, .com or .eu. Your business e-mail runs on it too, for example info@yourcompany.nl.
Why does this matter for your business?
Your domain name is part of your brand and your credibility. Customers remember it, type it in and see it in your e-mails. It's important that it's registered in your company's name. That way, you can always move your website and you're not tied to one provider.
Examples and best practices
- Choose a short name that's easy to pronounce.
- Avoid hyphens and characters such as ë or é in your address.
- Also register well-known variants or typos if that matters.
- Keep an eye on the renewal date, so you don't lose your address.
How we do it at Ikoon
At Ikoon, we take care of your website hosting for €35 per month, including SSL, daily backups and updates. At go-live, we make sure your website is easily reachable on your domain name. Want business e-mail on your own domain too? You can, with the Google Workspace or Microsoft 365 module.