The better you know your target audience, the better you can tailor your language, offer and communication channels to them.
What does this mean in practice?
Your target audience is the people or businesses your offer is aimed at. You describe them by location, age, life stage, industry, needs or budget. For example: owners of detached houses within 30 kilometres of Zwolle.
Why does this matter for your business?
The better you know your target audience, the better you choose your language, offer, channels and advertising budget. Communication aimed at ‘everyone’ usually reaches no one.
Examples and best practices
- Describe who buys from you most often and who brings in the most profit.
- Decide which area you work in.
- Find out where this group looks for information: Google, Facebook or word of mouth.
- Tailor your copy and images to this group.
How we do it at Ikoon
At Ikoon, your website is custom-built for your target audience and service area. Copy, images and the SEO structure are tailored to match. With the Local SEO+ module, you also get town and neighbourhood pages for the areas where your customers live.