CTR stands for click-through rate. It measures how appealing a search result or ad is. Your CTR in Google depends on the page title, the meta description and rich results thanks to structured data.
What does this mean in practice?
CTR is the percentage of people who saw your search result, ad or link and clicked on it. If a result was shown 1,000 times and got 50 clicks, the CTR is 5%.
Why does this matter for your business?
A higher CTR gets you more visitors from the same position, at no extra cost. In Google Ads it also affects your cost per click. A more appealing ad pays less per click.
Examples and best practices
- Write titles that include your service, your location and a benefit.
- Put a call to action in your meta description.
- Use structured data for rich search results.
- Check your CTR in Search Console and improve the weakest pages first.
How we do it at Ikoon
At Ikoon, an SEO-proof structure and structured data come as standard. We write titles and descriptions that stand out in Google and invite people to click.