With campaigns in Google Ads or Meta Ads, you pay for every click on your ad. The CPC depends on the competition in your industry and the quality of your ad. A good landing page lowers what a new customer really costs you.
What does this mean in practice?
CPC stands for cost per click: the cost of a single click on an ad in, for example, Google Ads or Meta Ads. You don't pay for impressions, but for every visit to your website.
Why does this matter for your business?
The CPC depends on the competition in your industry, your region and the quality of your ad. More important than the CPC itself is how many clicks become customers. A good landing page lowers what a customer really costs you.
Examples and best practices
- Target your ads at specific search terms and your service area.
- Make your landing page match the message of your ad.
- Exclude search terms that bring nothing in, such as ‘free’ or ‘vacancy’.
- Measure what an enquiry costs (CPA), not just the CPC.
How we do it at Ikoon
An Ikoon website runs on fast hosting and is ready to serve as a landing page for ads. With the Google Ads campaign module, we set up and manage your campaign. With a Campaign landing page and GA4 and conversion tracking, you can see what every click brings in.