Good copywriting speaks the customer's language, shows the benefits and removes doubts. On an Ikoon website, copy is written for your industry and your region, not lifted from a template.
What does this mean in practice?
Copywriting is writing text that aims to persuade the reader to do something: headlines, service descriptions, button text, adverts or emails. Good copywriting combines language that shows the benefits with concrete details and an understanding of the customer.
Why does this matter for your business?
In the end, it's the words, not the pictures, that persuade customers to get in touch. Generic phrases like 'professional and reliable' say nothing. Concrete benefits, figures and answers to doubts do sell.
Examples and best practices
- Write about the benefit to the customer, not just about yourself.
- Be concrete: lead times, indicative prices and guarantees.
- Remove doubts, for example 'will my house be a mess?'.
- Write in your customers' language, without jargon.
How we do it at Ikoon
On an Ikoon website, copy is written for your industry and your region, not copied from a template. Want an even more tailored approach? With Premium copywriting, we base your copy on a conversation with you.