Under the GDPR and the Dutch Telecommunications Act, a website must provide information about cookies and ask for consent for cookies that aren't strictly necessary. A good banner is clear and doesn't get in visitors' way.
What does this mean in practice?
A cookie banner is a notice that appears on the first visit. It explains which cookies you use and lets visitors accept or refuse non-essential cookies, such as cookies for statistics and advertising. A good banner offers a real choice, including detailed settings.
Why does this matter for your business?
Without a proper banner you run legal risks and miss data in Google Analytics. A pushy or misleading banner, on the other hand, puts visitors off.
Examples and best practices
- Offer buttons for ‘Accept’, ‘Necessary only’ and ‘Settings’.
- Only run statistics and advertising after consent.
- Use Google Consent Mode v2.
- Add a link for changing your consent, for example in the footer.
How we do it at Ikoon
With the GDPR and cookie package, your Ikoon website gets a clear cookie banner with a settings panel. That way you ask for consent properly and keep your visitors happy.