If 100 people visit your website and 3 of them submit the form, your conversion rate is 3 per cent. With better design, better copy and clear calls to action, you can improve that without needing more visitors.
What does this mean in practice?
The conversion rate is the percentage of visitors who take the desired action, such as submitting a form, calling or booking an appointment. If 500 people visit your site and 15 of them send an enquiry, your conversion rate is 3 per cent.
Why does this matter for your business?
It is one of the most important figures for a business website. If your conversion rate rises from 1 to 3 per cent, you get three times as many enquiries from the same number of visitors, with no extra advertising budget.
Examples and best practices
- Make your phone number and contact button clearly visible.
- Place reviews, projects and guarantees alongside your offering.
- Keep forms short and make getting in touch easy.
- Test headlines and offers with A/B testing.
How we do it at Ikoon
Ikoon websites are designed to turn visitors into enquiries: a clear offering, visible buttons, trust signals and short forms. With the GA4 and conversion tracking module, you see the results in figures. Heatmaps and session recordings show where visitors drop off.