Instead of pushy advertising, content marketing gives your target audience real knowledge. That builds your company's authority and makes sure you're found for lots of different search queries. Well-written content also helps your SEO and AEO.
What does this mean in practice?
With content marketing, you create and publish valuable content that helps customers: guides, articles, video's, checklists or project stories. You don't sell by pushing, but by building trust through knowledge.
Why does this matter for your business?
Good content attracts customers via Google and AI across a huge range of searches. You build an expert reputation and sales conversations move faster, because customers arrive already convinced. It also boosts your SEO, GEO and social media.
Examples and best practices
- Answer the questions customers ask on the phone.
- Showcase projects, including the problem and the solution.
- Publish regularly, for example 2 to 5 pieces a month.
- Use one piece of content in several places: your website, social media and your newsletter.
How we do it at Ikoon
With the Content Power Pack, you get 25 new, in-depth pages in one go, and with the Company Blog with content plan, you get new articles regularly, written for your industry and your town. With AI blog and social media posts, you can easily use the same content on social media too.