Just like ChatGPT and Gemini, Claude is helping more and more people find information and compare businesses.
What does this mean in practice?
Claude is the AI assistant made by Anthropic, comparable to ChatGPT and Gemini. Claude is known for accurately understanding long texts, writing carefully and handling information with caution. People use Claude to write, analyse, code and, increasingly, to look up information.
Why does this matter for your business?
The more people use different AI assistants, the more important it is that your business is well described online. Like other assistants, Claude recommends businesses it finds clear and reliable information about.
Examples and best practices
- Put clear facts about your business on your website.
- Keep your details consistent across business directories and your Google Business Profile.
- Collect reviews, as they are an important signal of trustworthiness.
- You can use Claude yourself to draft copy and replies to customers.
How we do it at Ikoon
Every Ikoon website comes as standard with an SEO- and AI-proof structure, structured data and FAQ blocks. That way, Claude and other AI assistants clearly understand who you are, what you do and where you work.