For example, people ask ChatGPT: ‘Recommend a good plumber in Eindhoven.’ The assistant bases its answers partly on information it finds online. Businesses with a clear and trustworthy website are more likely to be mentioned.
What does this mean in practice?
ChatGPT is OpenAI's AI assistant and is used by a huge number of people. More and more often, it replaces the search engine. People ask things like ‘Recommend a good plumber in Eindhoven’ or ‘How much does a business website cost?’. With search switched on, ChatGPT searches the web and cites its sources.
Why does this matter for your business?
If customers put their question to AI instead of Google, your business needs to be visible there too. ChatGPT recommends businesses it finds clear, consistent and trustworthy information about. With no website, or a vague one, you miss out.
Examples and best practices
- Describe clearly on your website what you do, where, for whom and roughly what it costs.
- Collect reviews on Google and other platforms. AI takes them into account.
- Keep your business details the same everywhere online.
- Every now and then, check what ChatGPT says about your industry in your town.
How we do it at Ikoon
Every Ikoon website comes with an AI-proof structure, structured data and FAQ blocks as standard. That way, the facts about your business are clearly stated on your site. With the AI Visibility Monitoring module, we keep an eye on whether ChatGPT recommends your business.