A case study is one of the strongest ways to demonstrate E-E-A-T, especially in the B2B market. You show that you have hands-on experience.
What does this mean in practice?
A case study describes one project in detail: the client's situation, the problem, the chosen solution, the approach and concrete results. Ideally with figures, photos and a quote from the client.
Why does this matter for your business?
A case study shows your hands-on experience and is one of the strongest elements for E-E-A-T. Especially in the B2B market and for more expensive services, it persuades better than any description of your offering.
Examples and best practices
- Describe the client's starting point and goal.
- Show the process and the choices made, not just the end result.
- Mention concrete results, such as time, savings or growth.
- Add photos and a short comment from the client.
How we do it at Ikoon
An Ikoon website has room for case studies and projects. With the Content Power Pack, you create extra pages in the form of case studies from your own work. A Before-and-after slider or a Professional photo shoot shows off the result clearly.