A call to action guides your visitor to the next step. Without a clear prompt, even a beautiful website won't generate enquiries. On an Ikoon website, the buttons sit in all the key places, on mobile too.
What does this mean in practice?
A CTA is a button or link that tells visitors what they can do next: ‘Call now’, ‘Book an appointment’ or ‘Request a free quote’. A good CTA stands out, is specific and promises a benefit.
Why does this matter for your business?
Without a clear prompt, even a beautiful website won't generate enquiries. Visitors look around and leave again. With a clear CTA on every page, you can significantly increase the number of contacts.
Examples and best practices
- Use verbs and be specific: ‘Book a measuring appointment within 48 hours’.
- One main CTA per block, not five at once.
- Make your CTA stand out with your accent colour.
- Repeat the CTA after every key block and at the bottom of the page.
How we do it at Ikoon
In every unique Ikoon design, your most important buttons get a prominent place: in the header, at the top of the page and after every key block, on mobile too. With WhatsApp and call buttons or a Callback form, you make getting in touch even easier.