Breadcrumbs, also known as a breadcrumb trail, look like this, for example: Home / Services / Tiling. They make navigating easier and help Google understand the structure of your website. Google often shows them in the search results too.
What does this mean in practice?
Breadcrumbs are a short navigation path that shows where you are on a website, for example Home / Services / Tiling. Each part is clickable, so you can go up a level with a single click. You can also mark up breadcrumbs with structured data of the BreadcrumbList type.
Why does this matter for your business?
They help visitors find their way, especially on mobile and on larger websites with lots of services. Google often shows them in the results instead of a long URL. That makes your result look neat and trustworthy.
Examples and best practices
- Place breadcrumbs above a page's H1 heading.
- Use short, clear names for each level.
- Add structured data of the BreadcrumbList type so Google recognises them.
- Your homepage doesn't need breadcrumbs.
How we do it at Ikoon
At Ikoon, an SEO-proof structure and structured data come as standard. We plan your website's structure logically from the start. Where it helps navigation, pages get breadcrumbs. That way, visitors and Google easily find their way.