A high bounce rate can mean your page loads too slowly, doesn't match what the visitor is looking for or works poorly on mobile. In GA4 it has been replaced by the engagement rate, but the term is still widely used.
What does this mean in practice?
The bounce rate is the share of visits in which the visitor saw only one page and left without doing anything. In Google Analytics 4 it has been replaced by the engagement rate, but many people still use the term.
Why does this matter for your business?
A high rate can point to a slow site, content that doesn't match or a poor mobile version. Still, it isn't always bad. Perhaps someone found your phone number straight away and called you right away.
Examples and best practices
- Always look at it together with your conversions, not on its own.
- Make your site faster and improve the mobile version.
- Make sure your content matches what the visitor was looking for.
- Show a clear next step: calling, a form or your price list.
How we do it at Ikoon
An Ikoon website runs on fast hosting and gets a unique, custom design that makes the next step clear. With the GA4 and conversion tracking module, clicks on your phone number count as conversions. That way, a short visit that ends in a phone call isn't seen as a failure.