You can measure clicks on your phone number as an event. That way, you see how many enquiries your website really generates.
What does this mean in practice?
By measuring call conversions, you keep track of how many calls come in through your website and ads. The simplest form is measuring clicks on the phone number on your website. A more advanced form is call tracking, with separate numbers for different channels.
Why does this matter for your business?
In many service industries, customers would rather call than fill in a form. If you don't measure those calls, your website seems less effective than it is. And that makes it hard to judge your ads.
Examples and best practices
- Measure clicks on tel: links as an event and as a conversion.
- In Google Ads, also measure the calls that come from your ads.
- If you advertise through several channels, consider call tracking.
- Ask callers where they found your number.
How we do it at Ikoon
On an Ikoon website, we measure clicks on your phone number as a conversion with the GA4 and conversion tracking module. WhatsApp and call buttons make calling extra easy. The Call tracking module adds separate numbers for your website, ads and print materials, so you can see which channel brings in the most calls.