With BANT, you can quickly judge whether a customer is worth your time. You look at four points: Budget, Authority (who decides), Need and Timing.
What does this mean in practice?
BANT is a simple method for assessing a customer on four points: Budget, Authority (decision-making authority), Need and Timing. This lets you quickly see how likely a sale is.
Why does this matter for your business?
BANT gives your conversation structure and stops you wasting time on customers who can't or won't buy. It doesn't have to be a rigid questionnaire. The answers often come up naturally during the conversation.
Examples and best practices
- Budget: does your price match what the customer can spend?
- Authority: can this person make the decision?
- Need: does the customer really have a problem that you solve?
- Timing: when does the customer want to start?
How we do it at Ikoon
On your Ikoon website, you can take care of part of BANT before you even speak to someone. With the Quote form with photos, you ask about the job and the preferred schedule, and the AI lead qualification module helps you assess enquiries. At Ikoon itself, prices are fixed: Start (€1,250), Growth (€1,950) or Complete (€2,950). You order without a deposit and only pay once you're happy.