Backlinks work like recommendations. The more valuable websites link to you, the more Google trusts your website. For local businesses, links from industry directories, local news sites and business partners are valuable.
What does this mean in practice?
A backlink is a link on another website that points to your site. To Google, every link is a kind of vote of confidence: someone thought your site was worth recommending. It's not about the number of links, but about their quality and whether the topic is relevant.
Why does this matter for your business?
Backlinks are one of the most important factors for your position in Google. A business with a few links from local websites and partners usually ranks higher than a competitor with none. Good links also bring you visitors directly who are already interested.
Examples and best practices
- Ask regular partners and suppliers for a link on their website, for example under ‘Recommended tradespeople’.
- Make sure you're listed in local business directories and on industry portals.
- Sponsor a local event or sports club. You'll often get a link in return.
- Stay away from link farms and offers of hundreds of links for next to nothing.
How we do it at Ikoon
An Ikoon website is technically ready for link building: fast hosting, an SEO-proof structure and a unique design with content worth linking to. With the Google Business Profile optimisation module, your profile and your website are well aligned. Consistent business details strengthen the effect of every link.