AI makes writing faster, but without checks the content soon becomes generic or even inaccurate. At Ikoon, AI is a tool. A human remains responsible for the quality, the facts and the local character of the text. That's also essential for good E-E-A-T.
What does this mean in practice?
AI-generated content is text, a description or an image created with tools such as ChatGPT or Claude. It can save a lot of work. But without human checks, the result is often generic and repetitive, or contains factual errors.
Why does this matter for your business?
Google doesn't penalise the use of AI in itself. But Google does reward content that is useful, accurate and based on real experience. Mass-produced, generic copy loses visibility and doesn't win customers' trust.
Examples and best practices
- Use AI for a first draft, structure and ideas, not for copy nobody has read.
- Add your own experience, figures, project examples and local details.
- Check every fact, every price and every name.
- Keep the same tone everywhere, one that suits your brand.
How we do it at Ikoon
At Ikoon, AI is a tool, not a replacement. Texts are proofread and supplemented with facts about your business and industry. The same applies to the AI blog and social media posts module. If you want texts based entirely on your story, there's Premium copywriting.