AI citations are a new form of visibility, comparable to a top spot in Google. Whether you get cited depends on how reliable, well-structured and clear your content is.
What does this mean in practice?
An AI citation is when an AI assistant or AI search engine, such as ChatGPT, Perplexity or Google AI Overviews, names your business or website as a source for an answer. This often comes with a link or your business name.
Why does this matter for your business?
It's a new form of visibility, comparable to a high ranking in Google. The user gets a recommendation from a tool they trust. That makes this kind of contact very valuable.
Examples and best practices
- Publish concrete, verifiable facts about your service.
- Answer questions in short paragraphs that make sense on their own.
- Build credibility with reviews and mentions on other websites.
- Keep track of whether and how AI mentions your business.
How we do it at Ikoon
Ikoon websites are built so AI can cite them easily, with an AI-proof structure, structured data and FAQ blocks as standard. With the AI Visibility Monitoring module, we regularly check whether AI mentions your business and what could be improved.