If your business has no good photos, AI images quickly provide suitable illustrations for your industry. Real photos still matter, though, because authenticity strengthens your trustworthiness (E-E-A-T).
What does this mean in practice?
AI images are pictures and illustrations that artificial intelligence creates from a description. They can show interiors, situations, products or backgrounds in a style that suits your brand, without a photo shoot.
Why does this matter for your business?
If you lack good photos, AI images quickly make a website more appealing. But customers and Google trust real photos most: of your projects, your team and your workplace. So use AI as a supplement, not a replacement.
Examples and best practices
- Use AI for backgrounds, illustrations and general mood images.
- Show your projects, team and premises in real photos.
- Don't use AI images that pretend to show a real project.
- Keep the colour and lighting in all your images in the same style.
How we do it at Ikoon
Every Ikoon website gets a unique, custom design, and that includes images that truly fit your business. Want a full set of your own photos? Then there's the Professional photo shoot module. That way, you show customers who you are and what you make.