Heavy images are the most common cause of slow websites. Optimising means compressing, using modern formats (such as WebP) and choosing the right dimensions for each device.
What does this mean in practice?
Optimising images means preparing photos and visuals so they look good while weighing as little as possible. You do this with compression, modern formats (WebP, AVIF), the right dimensions for different screens and lazy loading images further down the page.
Why does this matter for your business?
Heavy images are the most common cause of slow websites, especially on phones using mobile data. A slow site means lower rankings in Google and more visitors leaving before they see what you offer.
Examples and best practices
- Don't upload photos straight from your camera, as they're often 5 to 10 MB in size.
- Use WebP or AVIF.
- Match the dimensions to where the image appears.
- Use lazy loading for images further down the page.
How we do it at Ikoon
Speed comes standard with every Ikoon website. Your site runs on fast hosting and is custom-built, without the unnecessary bloat of a template. You can then add photos yourself in the easy-to-use CMS. Want a set of high-quality images of your own? Then there's the Professional Photoshoot module.