What a visitor sees straight away determines whether they stay. That's where your key information and your call-to-action belong.
What does this mean in practice?
Above the fold is the part of a page you see as soon as you open it, without scrolling. The term comes from the newspaper world: the most important news appeared above the fold of the front page.
Why does this matter for your business?
What visitors see straight away determines whether they stay. Your key information, your advantage and a contact button should be visible without scrolling. This is especially important on phones with small screens.
Examples and best practices
- Show straight away what you do, where, and how people can get in touch.
- Put your phone number or a button in the header.
- Don't fill the first screen with just a photo.
- Check your page on different phones.
How we do it at Ikoon
On Ikoon websites, the key information and a contact button sit above the fold, on desktop and on mobile. With the WhatsApp and call buttons module, visitors can reach you directly.